For creators · brands · agencies

The only tool you need for influencer marketing.

Open a profile on Instagram or TikTok. Within minutes, StatsBase puts real engagement, what's said in the videos, the voice of the audience and fit with your brief in front of you. Every step from discovery to the client presentation, in one panel.

  • Your data stays safe
  • Instagram and TikTok

Illustrative profile and data

Organic and branded engagement Brief fit score Timestamped transcripts Competitor brand check Audience sentiment Suspected paid boosts Posting rhythm Reach analysis
Collab post detection Location and venue fit Content category Cover text reading Presentation snapshot Download Everything (.zip) Excel-ready table AI report in your language An assistant that knows the panel

Follower count alone isn't enough to decide!

The right name is decided by real engagement, what's said in the videos, the audience's reaction and brief fit together.

StatsBase puts it all in one panel, in minutes.

15 days 1 day

A list of 100 profiles! Fifteen working days of your team's work are done in one day with StatsBase.

93%

less labor. Data collection, rate calculations and watching videos move to the panel.

23 hours

back to your team for every 20 profiles. That time goes to strategy, negotiation and creative work.

Estimates, calculated with 12 posts per profile. For your own team's numbers, use the calculator in the Agencies tab.

Who it's for

Three teams, one tool.

Creators prove their value with data. Brands invest their budget in the right name. Agencies deliver shortlists in hours instead of days.

Speak with your own data, prove your value.

See your profile through a brand's eyes. Know which content works, what your audience wants and how well you fit a brief before you send a quote.

  • Speeds upYour media kit is ready in minutes.

    Your organic and branded engagement, your most-viewed content and your audience's reaction, in one panel. Copy the presentation snapshot and paste it into your proposal.

  • ImprovesSee why each video worked.

    Deep Analysis reports the hook, the brand integration and what the audience reacted to, down to the second. You build your next piece of content on data.

  • Cuts costsKnow your brief fit before you quote.

    Upload the brief you received and see your score and the items you're missing. Go into the negotiation prepared, without outside help for the report.

Deniz Arslan@denizlegeziyor Travel & Lifestyle
Followers412K
Organic ER4,2%
Avg. views186K
Organic4,2%
Branded3,6%

Branded posts get 86% of the engagement of organic posts.

Sunrise in Cappadocia1.2M
Uludağ for ₺4,000860K
Streets of Mardin640K
9/10Hotel chain brief · Excellent fitCategory, audience and location match
Screenshot copied to clipboard

Invest the budget in the right name, the first time.

Look past the follower count. See real engagement, inflated views and competitor partnerships before you sign.

  • Speeds upYour shortlist is clear the same day.

    Open the profile and scan; the cards fill in within minutes. Upload your brief once and score every candidate on the same six criteria.

  • ImprovesCatch inflated views and competitor partnerships early.

    Content with high views but weak engagement is flagged as a suspected paid boost. Posts with competitor brands are reported under a separate heading.

  • Cuts costsDon't spend budget on the wrong match.

    Profiles whose audience doesn't fit, brand accounts and profiles that miss a mandatory requirement of the brief drop down the score from the start.

Mert Yalın@mertyalin · Sports
Followers
1.1M
Avg. views
2.4M
Organic engagement
0,8%
Suspected paid boost on 2 posts
Brief fit4/10
Partial fit
Elif Şahin@elifsahin.fit · Sports
Followers
186K
Avg. views
142K
Organic engagement
4,8%
Lots of product questions in the comments
Brief fit8/10
Good fit

6× fewer followers, 6× the engagement. Twice the brief fit, too.

Deliver the shortlist in hours, not days.

Upload the brief once and scan profiles back to back. Get a score, the reasoning and client-ready output for every candidate on the same criteria.

  • Speeds upNo re-uploading the brief in batch scans.

    Documents stay in the panel until you remove them. On every new profile, Campaign Analysis starts with one click.

  • ImprovesBack every recommendation with reasoning.

    For each candidate, the report presents evidence under "Why it fits" and "Why it doesn't fit". Everyone on the team scores on the same criteria.

  • Cuts costsA week of research shrinks to a day.

    The Download Everything button delivers the report, comments, transcripts and an Excel-ready table in one client-ready package. See your own team's savings with the calculator.

pdfnew-year-campaign-brief.pdfBatch scan · 4 profiles
  1. Aylin Kaya8/10
  2. Kerem Aksoy5/10
  3. Selin Acar3/10
  4. Lumen Store2/10
Calculate for your teamEstimate
Posts per profile
Manual review12.5 working days
With StatsBase1 working day
Monthly savings₺46.00011.5 working days
Assumptions behind the estimate
TaskManual review, per profileWith StatsBase, per profile
Data collection1 min × post3 s × post · automatic scan
Engagement calculation and branded split5 min0 · the panel calculates
Comment and community analysis15 min2 min · reading the AI report
Watching videos and taking notes3 min × post10 s × post · transcript check
Group presentation (one per 10 profiles)60 min5 min · pasting presentation snapshots into slides

Illustrative profiles and data

Deep Analysis

AI that watches the videos for you.

Turn on Deep Analysis and StatsBase watches every video from start to finish for you. Speech comes out word for word, on-screen text and the scene flow to the second. The report knows what the creator said on camera, how they presented the brand and what the audience reacted to.

Deep Analysis+2 min
The video with "Uludağ for ₺4,000" on its cover00:00 / 00:34 · branded
📈 Performance and Collaboration Dynamics from the AI reportThe hook sparks curiosity with a budget question in the first 3 seconds. The hotel app comes in at second 12 as a natural part of the journey, and the discount is given both in speech and in on-screen text. The most common question in the comments is how long the code is valid.

Word-for-word transcript

Speech becomes timestamped text and goes into the report as context. The same video is never processed twice.

On-screen text and scene flow

Captions, on-screen text and scene transitions are read too. You can see whether the hook works in the first 3 seconds.

Cross-checked against the brief

Brief items like "The product must be used naturally" are tested by looking inside the videos.

Measured in our tests
3.2 sfor a 16-second video to become a timestamped transcript.
39 sto scan 6 TikTok videos, Deep Analysis included.
Campaign Analysis

Upload your brief and get a score out of 10 for every candidate.

PDF, Word, PowerPoint, Excel or a Google Docs link. StatsBase splits the brief into mandatory and preferred items, tests the profile on six criteria and gives the score with its reasoning. Even the small details brands care about are reflected in the score.

1The brief is split into items
new-year-campaign-brief.pdfBuilding-toy brand · December
  • MANDATORYParents of children aged 6–12
  • MANDATORYShot in Istanbul, inside the store
  • MANDATORYNo partnership with a competing toy brand in the last 6 months
  • PREFERREDA building scene together with the child
  • PREFERREDWarm, playful tone, no ad-speak
  • PREFERRED1 Reel and 3 stories
2Candidates are scored on the same criteria

Click a candidate for details

3The score comes with its reasoning
pdfdocxpptxxlsxtxtdocsslidessheetsdrive

Documents stay in the panel until you remove them, so you don't re-upload them for each new profile on the shortlist. You can also ask questions about the brief in the chat.

Illustrative brief, profiles and scores

Insight Cards

Take the answer to your presentation, card by card.

StatsBase's AI answers are split into cards, heading by heading. The score, the criteria, the competitor check, the budget and the script each become a card of their own. Copy a card as text or as an image with the button in its corner and paste it into a slide; the client presentation is ready in minutes.

✨ Profile Analysis
Could you also put together a budget and a sample shoot script for Aylin?
Card image copied to clipboard
New Year Campaign · Candidate proposal · Slide 3✓ Presentation ready

Text or image

Every card has two buttons in its corner. Copy the text and edit it, or paste the card into a slide as a PNG at 3× resolution.

Color tells the type

Positive findings in green, risks in red, plans in purple, notes in blue. In the presentation too, it's clear at a glance what each card says.

Every answer in the chat

The report, Campaign Analysis or the budget and script questions you ask in the chat: every answer with headings is split into cards.

Illustrative answer, budget and presentation

Install

Build your next campaign with StatsBase.

Download the extension and load it into Chrome in a minute. The panel is ready the moment you open a profile on Instagram or TikTok.

Download StatsBase (.zip)

Version 2.5.11 · Chrome desktop · Instagram and TikTok

  1. Unzip the file

    Extract the .zip file you downloaded into a folder.

  2. Go to the extensions page

    Type this into Chrome's address bar:

    chrome://extensions
  3. Turn on Developer mode

    Switch on the toggle in the top-right corner of the page.

  4. Load the folder

    Click "Load unpacked" and select the StatsBase folder from the zip, the one that contains manifest.json. Refresh any open Instagram or TikTok tabs.

Release notes

What's new

Version 2.5.11 · October 14, 2026
  • If you scan a queued profile yourself, the "queued" icon switches to the Dashboard link as soon as the scan reaches the catalog (no waiting for a scanner).
Version 2.5.10 · October 14, 2026
  • Panel: the "Scan Contents" row is 34 px tall; the Dashboard, Deep Analysis, My Lists and My Campaigns buttons are 34×34 squares, aligned to the same two columns as the cards below. The Deep Analysis corner dot is gone; a new "deep research" icon, and the button's tinted background shows when it is on.
Version 2.5.9 · October 14, 2026
  • Names are understood in lowercase and with suffixes too ("compare with ömer şanlı"): name matching now runs on the server against catalog names.
Version 2.5.8 · October 14, 2026
  • Ask by name in chat: in questions without a username (e.g. "compare with Ömer Şanlı") the name is looked up in the catalog and the matching account (all words of the name match; the open profile's platform first) joins the comparison; other records with the same name are mentioned.
Version 2.5.7 · October 14, 2026
  • Other accounts in chat: accounts named in your question (@username or profile link, up to 3) are read from the StatsBase catalog; the assistant gives a short side-by-side comparison and links to the Dashboard comparison with them selected.
  • Typo tolerance: if a username is not in the catalog, the closest record is used (e.g. @omesanli35 → @omersanli35) and the answer says so.
FAQ

Frequently asked questions

Which platforms does it work on?

Chrome on desktop, on instagram.com and tiktok.com profile pages. The same panel works with the same criteria on both platforms.

Is my data safe?

StatsBase does not sell your data or use it for advertising. Your reports, chats and the briefs you add are processed only in your browser and in the AI analysis you start. With your consent, the public summary of scanned profiles is saved to the StatsBase catalog and shown as statistics on the Dashboard; details are in the Privacy Policy.

Which documents can I add as a brief?

PDF, Word (.docx), PowerPoint (.pptx), Excel (.xlsx), text files and images. Google Docs, Slides, Sheets and Drive links work too. Download Canva presentations as PDF and upload them. Up to 8 documents, 20 MB each.

Does Deep Analysis slow down the scan?

It adds about 2 minutes to the scan and runs in the background. The metric cards fill in without waiting for it. When it's off, TikTok's own automatic captions are used.

Is it on the Chrome Web Store?

The store version is on its way. Until then, you can download the .zip file and load it in developer mode in a minute.